What’s the biggest challenge you face in acquiring images to market your business?

Today’s question of the week is about acquiring images to market your business.  I’m really curious to learn more about the challenges small to large business owners and managers face in choosing, acquiring and updating your marketing imagery.

What’s the hardest part for you?  Is it finding the right photographer for the job, the costs associated with hiring a professional photographer, is it knowing what images you need to best market your business.  If you have five minutes to put finger to keyboard I’d love to hear your comments.  I think all of us photographers could learn a lot by finding out the challenges our customers face on the other end of the photography business.  Thanks in advance for your feedback! Patrick